Email marketing is the process of sending a commercial message, typically to a group of people, using email. Includes Sell, Offers, Discounts, Events, News, Awareness, Competitions, Festivals etc.
There are two main methods of Email Marketing: Inbound and Outbound.
Inbound Email Marketing is all about attracting people to your website via content that we’ve created. Basically, people are searching for something and you’ve got the answer. Its like interested got the interesting.
Outbound Email Marketing goes out to a targeted list of contacts that we purchase from a third-party data provider. Plenty of people hear this and get nervous, but it’s quite different than spam.
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